Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||
The Split
Lakme, perhaps, was determined to break away from FDCI. Company officials said that they were "looking to create a new event that integrates India into the international fashion community."... The Fallout
The circular seemed to have stirred up a hornet's nest with allegations and counter-allegations being exchanged between the warring groups. Responding to the circular, Lakme/IMG sent a letter to the designers which stated - "Barring designers from participating in another trade event, we believe, is against the law... The All-New Lakme Fashion WeekLakme and IMG spared no effort to make their fashion week a success. The inaugural LFW was to include new initiatives like 'Emerging Designer Category' and 'GenNext' to provide an opportunity for talented young designers to showcase their talent in front of the who's who of fashion. For this, an advisory board comprising several prominent personalities of the fashion industry was constituted in early 2006. The permanent members of the board, together with fashion professionals specifically invited for the selection meetings, formed a National Selection Panel (NSP) to select up to six promising designers, who had never before participated in any fashion week, for the GenNext show... |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.